Want to join our team?

Open Position!

We are currently looking to fill the position of a Teaching Assistant (14 hours per week), starting in March 2026. If you are interested in joining us, please check here for further details (German only).

Welcome!

 

The Vienna Media Change and Innovation (VMCI) Lab, as part of the Department of Communication of the University of Vienna, deals with changes in the media environment due to the presence of digital technologies and artificial intelligence (AI) and their consequences on the individual, social relationships, and society as a whole.

The research focus of our group includes areas like media socialization, political engagement, bias and stereotypes, as well as digital media literacy with a particular focus on media use and effects across the life-span. Integrating theoretical perspectives from communication science, social and developmental psychology, sociology and political science, we study these pressing questions using quantitative, qualitative and computational methods. In doing so, we strive to generate knowledge that both advances the scholarly debate and is relevant for society and practice.

 News

11.09.2025
 

Darian Harff's study explores political communication of social media influencers.

09.07.2025
 

Heleen Dekoninck successfully defended her PhD on greenfluencers and young audiences at KU Leuven.

09.07.2025
 

Politics, social media and trust - explained for kids.

02.07.2025
 

Desirée Schmuck is one of the editors of the new Special Issue The Political Role of Social Media Influencers.

 

02.07.2025
 

Desirée Schmuck has won the Reviewer of the Year award for the journal Mass Communication and Society in 2024.

23.06.2025
 

Members of our team received a Top Faculty Paper Award at the 75th ICA Conference in Denver.