Want to join our team?

Open Position!

We are currently looking to fill the position of a Teaching Assistant (14 hours per week), starting in March 2026. If you are interested in joining us, please check here for further details (German only).

Welcome!

 

The Vienna Media Change and Innovation (VMCI) Lab, as part of the Department of Communication of the University of Vienna, deals with changes in the media environment due to the presence of digital technologies and artificial intelligence (AI) and their consequences on the individual, social relationships, and society as a whole.

The research focus of our group includes areas like media socialization, political engagement, bias and stereotypes, as well as digital media literacy with a particular focus on media use and effects across the life-span. Integrating theoretical perspectives from communication science, social and developmental psychology, sociology and political science, we study these pressing questions using quantitative, qualitative and computational methods. In doing so, we strive to generate knowledge that both advances the scholarly debate and is relevant for society and practice.

 News

19.11.2025
 

New article by Margot Lissens published in New Media & Society.

27.10.2025
 

Michaela Forrai and Alexandra Wölfle were recently honored with the Klaus Schönbach Research Award.

24.10.2025
 

Join our Research Colloquium at the VMCI Lab this semester!

09.10.2025
 

Colleagues from Vienna, Antwerp, and Leuven came together in Vienna in September.

09.10.2025
 

Part of the VMCI team attended the first joint DigiKomm & HMC conference

29.09.2025
 

Maximilian Klesl presented at the ECREA Political Communication Conference, discussing media’s impact on adolescents.